I have never heard or seen anything related to Rising Taste. But as often happens, names like Rising - Taste, which are suppose to assure that there Is The Taste and it's just Rising now, so in the end 'it will Rise!' and conquer the market, arouse anxiety.
It did inspire me to protest against mass production!
If it's about the Value, Quality and Intelligence we - The World - are sadly again in Middle Ages where verything is Made in China.
Many designers sell their pieces for crazy prices however it's only made from polyester. That reminds me my huge disappointment with Ivan Grundahl, surprise surprise Danish designer, and his signature labels : 100% PE. So if you like the design, buy it and wear it and sweat like-my-friends-aunt-Alina.
All rising tastes of H&M style companies are based on mass production and profit only. They carefully produce clothes that fall apart in a certain time, let's say... a year ? Is that enough to make you buy again and replace this what now reminds a piece of washed out rag ? No? I'm sure 6 months will do as well.
It's hard to imagine that 60 years from now, someone will pay a fortune for a vintage piece of H&M sweater produced in 2000.
I admit I do have some H&M negligee carefully chosen and made of lace, cotton scarves and ... Amazing vintage top produced in Portugal!
But it's only a small percentage which accidentally appeared in my closet. These things are too expensive for their value and undurable.
How is it possible that 60 years old dresses often look like brand new? That Russian hair remover from 1970 can still reap in a way that Silk - epil Dual never did and never will?
Take even buildings. The old ones, and I mean Oooold ones, are still standing, but the new ones...well...they are under warranty.
So as we are Here and Now, usually just following the masses - here you have all beautiful curvy ladies in size 16 squeezed in clothes size 8 - the point is to take for consideration:
I recommend to hang a mirror on the door, to see own reflection just before stepping out.